[{"data":1,"prerenderedAt":480},["ShallowReactive",2],{"all-portfolio":3},[4,98,177,256,340,416],{"id":5,"title":6,"body":7,"client":6,"description":75,"extension":82,"filter":83,"imageAlt":84,"imageUrl":85,"meta":86,"navigation":87,"order":88,"path":89,"seo":90,"stem":91,"summary":92,"tags":93,"type":96,"url":22,"__hash__":97},"portfolio\u002Fportfolio\u002Fthe-grizzly-den.md","The Grizzly Den",{"type":8,"value":9,"toc":74},"minimark",[10,15,27,30,34,41,48,54,57,61,64,67,71],[11,12,14],"h2",{"id":13},"challenge","Challenge",[16,17,18,19,26],"p",{},"The Grizzly Den is a signed-in portal at ",[20,21,25],"a",{"href":22,"rel":23},"https:\u002F\u002Fmygrizzlyden.com\u002F",[24],"nofollow","mygrizzlyden.com",". People use one account for home and company work. If they have both, they switch after they sign in.",[16,28,29],{},"The public page has to be that sign-in, with a path to create an account. This is a portal problem, not a brochure-site problem.",[11,31,33],{"id":32},"redesign","Redesign",[16,35,36,37,40],{},"The live site at ",[20,38,25],{"href":22,"rel":39},[24]," is the sign-in.",[16,42,43,47],{},[44,45,46],"strong",{},"One account."," Home and company work share a single account. After sign-in, people who have both can switch.",[16,49,50,53],{},[44,51,52],{},"Sign-in on the public URL."," Email, Password, and Sign In are the first screen. Visitors who are new to The Grizzly Den get Create an account, which goes to \u002Fonboarding.",[16,55,56],{},"Same discipline as other client work: keep the account model as it is, put the sign-in where the public URL lands.",[11,58,60],{"id":59},"seo-and-technical-foundation","SEO and technical foundation",[16,62,63],{},"The portal has its own domain. The public URL is the sign-in. Create-account lives at \u002Fonboarding, so the first-run path is separate from the signed-in surface.",[16,65,66],{},"This is a custom web app, not a local-SEO brochure. The technical job is a signed-in portal with one account for home and company work.",[11,68,70],{"id":69},"result","Result",[16,72,73],{},"Visitors can sign in with one account for home and company work, or create an account and start from there. The public page matches that model: sign in, or create an account.",{"title":75,"searchDepth":76,"depth":76,"links":77},"",2,[78,79,80,81],{"id":13,"depth":76,"text":14},{"id":32,"depth":76,"text":33},{"id":59,"depth":76,"text":60},{"id":69,"depth":76,"text":70},"md","cinematic","The Grizzly Den public sign-in page with email and password fields, a Sign In button, and a Create an account control on a mountain background","\u002Fimages\u002Fportfolio\u002Fthe-grizzly-den.jpg",{},true,1,"\u002Fportfolio\u002Fthe-grizzly-den",{"title":6,"description":75},"portfolio\u002Fthe-grizzly-den","Signed-in portal for The Grizzly Den: one account for home and company work.",[94,95],"Custom Portal","Web App","client","32Szmf4OsMndkqOQFlKzCxVI5xJPWYNzTNNMWpA6K9Q",{"id":99,"title":100,"body":101,"client":100,"description":75,"extension":82,"filter":83,"imageAlt":165,"imageUrl":166,"meta":167,"navigation":87,"order":76,"path":168,"seo":169,"stem":170,"summary":171,"tags":172,"type":96,"url":121,"__hash__":176},"portfolio\u002Fportfolio\u002Fmind-and-body-harmony-massage.md","Mind and Body Harmony Massage",{"type":8,"value":102,"toc":159},[103,105,108,111,114,116,125,131,137,143,146,148,151,154,156],[11,104,14],{"id":13},[16,106,107],{},"Mind and Body Harmony Massage is Nataliya's practice. She has been a licensed massage therapist since 2016, with studios in Kirkland (inside Calypso Beauty) and Kent (The Azur). The authority is the therapist and the two rooms. The old website did not make that path obvious.",[16,109,110],{},"People landing on the site needed to meet Nataliya, scan a service menu, and book the right location. Two studios is a booking problem, not a brochure problem. A visitor should not have to guess which address they are walking into, or who will be treating them.",[16,112,113],{},"This was a redesign and local SEO problem, not a brand invention problem. The practice already had the therapist, the locations, and the menu. The site needed to stop getting in the way.",[11,115,33],{"id":32},[16,117,118,119,124],{},"I rebuilt the site at ",[20,120,123],{"href":121,"rel":122},"https:\u002F\u002Fmindandbodyharmonymassage.com\u002F",[24],"mindandbodyharmonymassage.com"," around how people book a massage here, not a generic spa template.",[16,126,127,130],{},[44,128,129],{},"A clear path to Nataliya."," The homepage introduces the licensed therapist so visitors know who they are booking.",[16,132,133,136],{},[44,134,135],{},"Service menu."," Treatments sit where visitors can pick a service before they pick a time, instead of hunting a buried list.",[16,138,139,142],{},[44,140,141],{},"Two-location booking."," Kirkland (inside Calypso Beauty) and Kent (The Azur) each get their own booking path so the calendar matches the studio.",[16,144,145],{},"Same discipline as other Puget Sound redesigns: keep the practice as it is, fix the experience underneath.",[11,147,60],{"id":59},[16,149,150],{},"Local intent drives the IA. Kirkland and Kent are named as first-class locations, with headings and internal links that support local massage searches instead of a single undifferentiated contact block.",[16,152,153],{},"Crawlable navigation and consistent location details support local signals. The front end is modern and performance-minded: image optimization, clean metadata for social and search previews, room to add services without another full rebuild.",[11,155,70],{"id":69},[16,157,158],{},"Visitors can pick a service, choose Kirkland or Kent, and book with Nataliya. The site matches a two-location practice: clear menu, clear studios, and a short path from landing to appointment.",{"title":75,"searchDepth":76,"depth":76,"links":160},[161,162,163,164],{"id":13,"depth":76,"text":14},{"id":32,"depth":76,"text":33},{"id":59,"depth":76,"text":60},{"id":69,"depth":76,"text":70},"Mind and Body Harmony Massage homepage with spa-stone hero, Explore Services CTA, and Kirkland and Kent locations","\u002Fimages\u002Fportfolio\u002Fmind-and-body-harmony-massage.jpg",{},"\u002Fportfolio\u002Fmind-and-body-harmony-massage",{"title":100,"description":75},"portfolio\u002Fmind-and-body-harmony-massage","Website for a Kirkland and Kent massage practice: service menu, two-location booking, and a clear path to Nataliya.",[173,174,175],"Website Redesign","Web Design","Local SEO","qVO4uc0A0cEi6RAKD2seSVcE8ZVLL3s1e9c0Cxrsdyw",{"id":178,"title":179,"body":180,"client":179,"description":75,"extension":82,"filter":83,"imageAlt":244,"imageUrl":245,"meta":246,"navigation":87,"order":247,"path":248,"seo":249,"stem":250,"summary":251,"tags":252,"type":96,"url":254,"__hash__":255},"portfolio\u002Fportfolio\u002Ffarmers-electric.md","Farmers Electric",{"type":8,"value":181,"toc":238},[182,184,187,190,193,195,198,204,210,216,222,225,227,230,233,235],[11,183,14],{"id":13},[16,185,186],{},"Farmers Electric is a nearly 70-year-old, full-service electrician serving Puget Sound: residential, commercial, generators, EV chargers, lighting, and fire & security. Est. 1956, family-owned, third generation. The authority is real. The old website did not show it.",[16,188,189],{},"Homeowners and facility managers could not easily find the right service line or book a job. Service pages were hard to scan. Trust signals (rating, emergency availability, longevity) were not where decision-makers look. On mobile, the path from \"I need an electrician\" to a call or schedule action was longer than a trade brand that lives on local leads can afford.",[16,191,192],{},"This was a redesign and local SEO problem, not a brand invention problem. The company already had the reputation. The site needed to stop getting in the way.",[11,194,33],{"id":32},[16,196,197],{},"I rebuilt the site around how people hire an electrician here, not a generic contractor template.",[16,199,200,203],{},[44,201,202],{},"Conversion-first hero."," Schedule Service sits above the fold. A \"What We Do\" panel routes into each service line so visitors self-select instead of hunting a flat page dump.",[16,205,206,209],{},[44,207,208],{},"Service architecture."," Dedicated paths for electrical, generators, fire & security, and design-build. Each line gets room for intent-specific copy and CTAs instead of one undifferentiated services blob.",[16,211,212,215],{},[44,213,214],{},"Trust on contact."," Google rating, 24\u002F7 emergency call, and Est. 1956 \u002F family-owned cues live in the chrome near the actions that matter. If you are calling for an outage at night, you should not have to scroll for proof.",[16,217,218,221],{},[44,219,220],{},"Mobile-ready UX."," Click-to-call and short forms for emergency and residential leads. Field and homeowner traffic is phone-first; the UI treats that as default, not an afterthought.",[16,223,224],{},"Same discipline as other Puget Sound redesigns: keep brand equity and search structure, fix the experience underneath.",[11,226,60],{"id":59},[16,228,229],{},"Local intent drives the IA. Service pages align to Puget Sound search: residential electrician, generators, EV chargers, and related phrases, with clear headings and internal links between service lines.",[16,231,232],{},"Crawlable navigation and consistent NAP support local signals. Review proof sits near primary CTAs. The front end is modern and performance-minded: image optimization, clean metadata for social and search previews, room to add service pages without another full rebuild.",[11,234,70],{"id":69},[16,236,237],{},"Visitors can verify who Farmers is, pick a service, and schedule (or call) in a few taps. The content structure is ready to rank for high-intent local searches instead of fighting a flat, underpowered IA. The site finally matches a premier local brand: clear, trustworthy, and built for how Puget Sound customers hire electrical work.",{"title":75,"searchDepth":76,"depth":76,"links":239},[240,241,242,243],{"id":13,"depth":76,"text":14},{"id":32,"depth":76,"text":33},{"id":59,"depth":76,"text":60},{"id":69,"depth":76,"text":70},"Farmers Electric homepage with residential electrical hero and service panel","\u002Fimages\u002Fportfolio\u002Ffarmers-electric.jpg",{},3,"\u002Fportfolio\u002Ffarmers-electric",{"title":179,"description":75},"portfolio\u002Ffarmers-electric","Website redesign and local SEO for a third-generation Puget Sound electrician: clearer service pages, conversion-focused CTAs, and search-ready structure.",[173,175,174,253],"Lead Generation",null,"a6WOZWZGhZhzAR-_joJa1BxNZD1N890iup_pt_qejOw",{"id":257,"title":258,"body":259,"client":326,"description":75,"extension":82,"filter":327,"imageAlt":328,"imageUrl":329,"meta":330,"navigation":87,"order":331,"path":332,"seo":333,"stem":334,"summary":335,"tags":336,"type":96,"url":254,"__hash__":339},"portfolio\u002Fportfolio\u002Fsan-juan-seltzer.md","San Juan Seltzer",{"type":8,"value":260,"toc":320},[261,263,266,269,272,274,277,283,289,295,301,304,306,309,312,314,317],[11,262,14],{"id":13},[16,264,265],{},"San Juan Beverage Company's Double Spiked line needed a site that sells like the can: bold product first. At the same time it had to support \"where to buy,\" brand story, and co-packing for trade partners. Consumer and B2B intent lived on the same domain and were stepping on each other.",[16,267,268],{},"The old structure buried SKUs. Product discovery felt secondary to corporate filler. Trade visitors looking for co-packing had to dig through a consumer-shaped experience. Marketing needed campaign-ready templates for seasonal flavors and new packs without a redesign every launch.",[16,270,271],{},"This was a brand site and SEO architecture problem: one company, two journeys, one coherent design system.",[11,273,33],{"id":32},[16,275,276],{},"I rebuilt around discovery and brand, with product photography and typography doing the heavy lifting (for example Double Spiked line heroes).",[16,278,279,282],{},[44,280,281],{},"Product-led heroes."," Full-bleed photography and large type for line launches. The can is the pitch; the site does not apologize with a wall of corporate copy first.",[16,284,285,288],{},[44,286,287],{},"Split journeys."," Products and where to buy for consumers. Co-packing and company story for trade. Same brand system, different next steps, so neither audience has to reverse-engineer the nav.",[16,290,291,294],{},[44,292,293],{},"Brand chrome."," \"clean. crisp. craft.\" runs through header, type, and layout, not only the logo lockup. Shelf identity and web identity stay aligned.",[16,296,297,300],{},[44,298,299],{},"Campaign-ready templates."," Homepage and product page patterns built so marketing can ship seasonal flavors and new packs without reinventing the layout each time.",[16,302,303],{},"Same rebuild discipline as other Puget Sound brand sites I have shipped: preserve equity and rankings where they exist, fix structure underneath, migrate content and metadata deliberately.",[11,305,60],{"id":59},[16,307,308],{},"Product and line pages are structured for brand and product queries: seltzer line names, flavors, co-packing, and related commercial intent. Navigation and internal links follow a logical path: products → where to buy → story → co-packing, so crawl paths and human paths match.",[16,310,311],{},"Metadata and share images are clean so product launches look right in search and social, not like a random CMS default. Hero media is optimized for performance without flattening the shelf appeal that sells the SKU. Modern front-end delivery (image optimization, share-ready Open Graph patterns) keeps the CPG look fast enough that the photography still lands.",[11,313,70],{"id":69},[16,315,316],{},"A CPG site that puts the product first, keeps retail and co-packing easy to find, and gives marketing a durable SEO base for new SKUs and campaigns. Consumer and trade journeys no longer compete for the same homepage real estate.",[16,318,319],{},"The brand can launch flavors without treating every pack as a one-off microsite project.",{"title":75,"searchDepth":76,"depth":76,"links":321},[322,323,324,325],{"id":13,"depth":76,"text":14},{"id":32,"depth":76,"text":33},{"id":59,"depth":76,"text":60},{"id":69,"depth":76,"text":70},"San Juan Beverage Company","product","San Juan Seltzer Double Spiked White Peach product hero on brand site","\u002Fimages\u002Fportfolio\u002Fsan-juan-seltzer.jpg",{},4,"\u002Fportfolio\u002Fsan-juan-seltzer",{"title":258,"description":75},"portfolio\u002Fsan-juan-seltzer","Website redesign and SEO for San Juan Beverage Company: product-led pages, retail\u002Fco-packing journeys, and search-friendly brand architecture.",[173,337,174,338],"SEO","Brand Site","oJ_bIWXGT3y_L_uNbFH96LoIj__899v7mOQDT4dKqW0",{"id":341,"title":342,"body":343,"client":342,"description":75,"extension":82,"filter":83,"imageAlt":407,"imageUrl":408,"meta":409,"navigation":87,"order":331,"path":410,"seo":411,"stem":412,"summary":413,"tags":414,"type":96,"url":254,"__hash__":415},"portfolio\u002Fportfolio\u002Fveristone-capital.md","Veristone Capital",{"type":8,"value":344,"toc":401},[345,347,350,353,356,358,361,367,373,379,385,387,390,393,395,398],[11,346,14],{"id":13},[16,348,349],{},"Veristone Capital funds real estate from foundation to finish with in-house valuation and underwriting. Speed and credibility are the product. The prior digital presence did not communicate either, and it did not give loan programs, resources, or events a clear home for organic search.",[16,351,352],{},"Builders and investors landing on the site needed to understand the offer quickly, find the right program path, and convert: Start Now \u002F Get Started, contact, or phone. Instead, program content, thought leadership, and events were under-structured for SEO growth and for a premium private capital brand.",[16,354,355],{},"This was positioning, information architecture, and conversion hierarchy work, not a logo exercise.",[11,357,33],{"id":32},[16,359,360],{},"I designed a premium, PNW-forward marketing site built around how capital buyers evaluate a lender online.",[16,362,363,366],{},[44,364,365],{},"Positioning."," \"From Foundation to Finish\" is the core value prop, backed by process and timeline messaging so the claim is not empty slogan work.",[16,368,369,372],{},[44,370,371],{},"Conversion hierarchy."," Start Now \u002F Get Started as primary actions. Contact Us and phone stay available so prospects who prefer a direct line are not forced through a single funnel shape.",[16,374,375,378],{},[44,376,377],{},"Content IA."," Loan Programs, About, Resource Center, and Events are first-class sections. Programs can rank and expand without bolting PDFs onto a thin brochure. Resources and events support ongoing organic growth instead of living as orphan pages.",[16,380,381,384],{},[44,382,383],{},"Brand system."," Cinematic hero photography with the Veristone mark as a strong graphic moment. Premium without cold: Pacific Northwest capital, not generic fintech purple gradients.",[11,386,60],{"id":59},[16,388,389],{},"Information architecture maps to search demand: loan programs, process, about, resources. Title and meta patterns plus H1–H2 structure support program and resource pages as they grow. Internal links from homepage CTAs push into high-intent program content so conversion paths and crawl paths reinforce each other.",[16,391,392],{},"Performance-conscious layout and share-ready Open Graph images support campaigns and LinkedIn without a separate \"export for social\" project every time. The stack approach is the same modern marketing-site pattern I use elsewhere: maintainable front end, clean metadata, structure that accepts new programs without a rebuild.",[11,394,70],{"id":69},[16,396,397],{},"Prospects understand the offer in one scroll. Conversion paths are obvious. The site is structured so new programs and resources can rank without another full redesign.",[16,399,400],{},"A polished capital brand online: clear offer, clear next step, SEO foundation that matches how Veristone actually sells.",{"title":75,"searchDepth":76,"depth":76,"links":402},[403,404,405,406],{"id":13,"depth":76,"text":14},{"id":32,"depth":76,"text":33},{"id":59,"depth":76,"text":60},{"id":69,"depth":76,"text":70},"Veristone Capital homepage with modern home hero and green brand mark overlay","\u002Fimages\u002Fportfolio\u002Fveristone-capital.jpg",{},"\u002Fportfolio\u002Fveristone-capital",{"title":342,"description":75},"portfolio\u002Fveristone-capital","Brand website redesign and SEO foundation for a private capital firm: premium positioning, loan-program structure, and conversion paths for builders and investors.",[173,337,174,338],"iinHrKq1zD5oAUeNwa0J9Z_fzhQ-bM1xEoJj-1qY7qg",{"id":417,"title":418,"body":419,"client":418,"description":75,"extension":82,"filter":327,"imageAlt":467,"imageUrl":468,"meta":469,"navigation":87,"order":470,"path":471,"seo":472,"stem":473,"summary":474,"tags":475,"type":96,"url":435,"__hash__":479},"portfolio\u002Fportfolio\u002Fkaty-enger.md","Katy Enger",{"type":8,"value":420,"toc":462},[421,423,426,430,439,445,451,457,459],[11,422,14],{"id":13},[16,424,425],{},"Katy Enger needed a modeling portfolio that lets casting and collaborators browse work by mood , Classic (editorial & studio), Lifestyle (on location & active), and Playful (candid energy) , without a heavy CMS or a slow photo dump. The photography is the product. The site had to stay out of the way: fast loads, clear sets, and an obvious next step to view a full gallery or get in touch.",[11,427,429],{"id":428},"build","Build",[16,431,432,433,438],{},"I shipped a focused portfolio at ",[20,434,437],{"href":435,"rel":436},"https:\u002F\u002Fwww.katyenger.com\u002F",[24],"katyenger.com"," around three gallery lanes and image-first browsing.",[16,440,441,444],{},[44,442,443],{},"Category hubs."," Classic, Lifestyle, and Playful each open into a full set view so visitors self-select by look instead of scrolling an undifferentiated grid.",[16,446,447,450],{},[44,448,449],{},"Image-first delivery."," Large finals are served through optimized image delivery so gallery browsing stays snappy on mobile and desktop , critical when every page is photography.",[16,452,453,456],{},[44,454,455],{},"Quiet chrome."," Navigation and typography stay minimal so the frames read first. The homepage introduces the three moods and routes into the sets without marketing filler.",[11,458,70],{"id":69},[16,460,461],{},"A clean, bookable modeling portfolio: three clear looks, full-set browsing, and performance that keeps the photography sharp. Casting and collaborators can find the right mood in a few taps.",{"title":75,"searchDepth":76,"depth":76,"links":463},[464,465,466],{"id":13,"depth":76,"text":14},{"id":428,"depth":76,"text":429},{"id":69,"depth":76,"text":70},"Katy Enger portfolio homepage with Modeling Portfolio hero and gallery categories","\u002Fimages\u002Fportfolio\u002Fkaty-enger.jpg",{},5,"\u002Fportfolio\u002Fkaty-enger",{"title":418,"description":75},"portfolio\u002Fkaty-enger","Modeling portfolio site for Katy Enger: curated Classic, Lifestyle, and Playful galleries with fast image delivery and a clean booking path.",[476,174,477,478],"Portfolio Site","Performance","Photography","fa2hxA0BP0qGHieqMoqehC320esJlWVYNQs_aTRnmOo",1788841097614]