[{"data":1,"prerenderedAt":254},["ShallowReactive",2],{"portfolio-san-juan-seltzer":3,"portfolio-related-san-juan-seltzer":107},{"id":4,"title":5,"body":6,"client":87,"description":80,"extension":88,"filter":89,"imageAlt":90,"imageUrl":91,"meta":92,"navigation":93,"order":94,"path":95,"seo":96,"stem":97,"summary":98,"tags":99,"type":104,"url":105,"__hash__":106},"portfolio\u002Fportfolio\u002Fsan-juan-seltzer.md","San Juan Seltzer",{"type":7,"value":8,"toc":79},"minimark",[9,14,18,21,24,28,31,38,44,50,56,59,63,66,69,73,76],[10,11,13],"h2",{"id":12},"challenge","Challenge",[15,16,17],"p",{},"San Juan Beverage Company's Double Spiked line needed a site that sells like the can: bold product first. At the same time it had to support \"where to buy,\" brand story, and co-packing for trade partners. Consumer and B2B intent lived on the same domain and were stepping on each other.",[15,19,20],{},"The old structure buried SKUs. Product discovery felt secondary to corporate filler. Trade visitors looking for co-packing had to dig through a consumer-shaped experience. Marketing needed campaign-ready templates for seasonal flavors and new packs without a redesign every launch.",[15,22,23],{},"This was a brand site and SEO architecture problem: one company, two journeys, one coherent design system.",[10,25,27],{"id":26},"redesign","Redesign",[15,29,30],{},"I rebuilt around discovery and brand, with product photography and typography doing the heavy lifting (for example Double Spiked line heroes).",[15,32,33,37],{},[34,35,36],"strong",{},"Product-led heroes."," Full-bleed photography and large type for line launches. The can is the pitch; the site does not apologize with a wall of corporate copy first.",[15,39,40,43],{},[34,41,42],{},"Split journeys."," Products and where to buy for consumers. Co-packing and company story for trade. Same brand system, different next steps, so neither audience has to reverse-engineer the nav.",[15,45,46,49],{},[34,47,48],{},"Brand chrome."," \"clean. crisp. craft.\" runs through header, type, and layout, not only the logo lockup. Shelf identity and web identity stay aligned.",[15,51,52,55],{},[34,53,54],{},"Campaign-ready templates."," Homepage and product page patterns built so marketing can ship seasonal flavors and new packs without reinventing the layout each time.",[15,57,58],{},"Same rebuild discipline as other Puget Sound brand sites I have shipped: preserve equity and rankings where they exist, fix structure underneath, migrate content and metadata deliberately.",[10,60,62],{"id":61},"seo-and-technical-foundation","SEO and technical foundation",[15,64,65],{},"Product and line pages are structured for brand and product queries: seltzer line names, flavors, co-packing, and related commercial intent. Navigation and internal links follow a logical path: products → where to buy → story → co-packing, so crawl paths and human paths match.",[15,67,68],{},"Metadata and share images are clean so product launches look right in search and social, not like a random CMS default. Hero media is optimized for performance without flattening the shelf appeal that sells the SKU. Modern front-end delivery (image optimization, share-ready Open Graph patterns) keeps the CPG look fast enough that the photography still lands.",[10,70,72],{"id":71},"result","Result",[15,74,75],{},"A CPG site that puts the product first, keeps retail and co-packing easy to find, and gives marketing a durable SEO base for new SKUs and campaigns. Consumer and trade journeys no longer compete for the same homepage real estate.",[15,77,78],{},"The brand can launch flavors without treating every pack as a one-off microsite project.",{"title":80,"searchDepth":81,"depth":81,"links":82},"",2,[83,84,85,86],{"id":12,"depth":81,"text":13},{"id":26,"depth":81,"text":27},{"id":61,"depth":81,"text":62},{"id":71,"depth":81,"text":72},"San Juan Beverage Company","md","product","San Juan Seltzer Double Spiked White Peach product hero on brand site","\u002Fimages\u002Fportfolio\u002Fsan-juan-seltzer.jpg",{},true,4,"\u002Fportfolio\u002Fsan-juan-seltzer",{"title":5,"description":80},"portfolio\u002Fsan-juan-seltzer","Website redesign and SEO for San Juan Beverage Company: product-led pages, retail\u002Fco-packing journeys, and search-friendly brand architecture.",[100,101,102,103],"Website Redesign","SEO","Web Design","Brand Site","client",null,"oJ_bIWXGT3y_L_uNbFH96LoIj__899v7mOQDT4dKqW0",[108,188],{"id":109,"title":110,"body":111,"client":110,"description":80,"extension":88,"filter":175,"imageAlt":176,"imageUrl":177,"meta":178,"navigation":93,"order":179,"path":180,"seo":181,"stem":182,"summary":183,"tags":184,"type":104,"url":105,"__hash__":187},"portfolio\u002Fportfolio\u002Ffarmers-electric.md","Farmers Electric",{"type":7,"value":112,"toc":169},[113,115,118,121,124,126,129,135,141,147,153,156,158,161,164,166],[10,114,13],{"id":12},[15,116,117],{},"Farmers Electric is a nearly 70-year-old, full-service electrician serving Puget Sound: residential, commercial, generators, EV chargers, lighting, and fire & security. Est. 1956, family-owned, third generation. The authority is real. The old website did not show it.",[15,119,120],{},"Homeowners and facility managers could not easily find the right service line or book a job. Service pages were hard to scan. Trust signals (rating, emergency availability, longevity) were not where decision-makers look. On mobile, the path from \"I need an electrician\" to a call or schedule action was longer than a trade brand that lives on local leads can afford.",[15,122,123],{},"This was a redesign and local SEO problem, not a brand invention problem. The company already had the reputation. The site needed to stop getting in the way.",[10,125,27],{"id":26},[15,127,128],{},"I rebuilt the site around how people hire an electrician here, not a generic contractor template.",[15,130,131,134],{},[34,132,133],{},"Conversion-first hero."," Schedule Service sits above the fold. A \"What We Do\" panel routes into each service line so visitors self-select instead of hunting a flat page dump.",[15,136,137,140],{},[34,138,139],{},"Service architecture."," Dedicated paths for electrical, generators, fire & security, and design-build. Each line gets room for intent-specific copy and CTAs instead of one undifferentiated services blob.",[15,142,143,146],{},[34,144,145],{},"Trust on contact."," Google rating, 24\u002F7 emergency call, and Est. 1956 \u002F family-owned cues live in the chrome near the actions that matter. If you are calling for an outage at night, you should not have to scroll for proof.",[15,148,149,152],{},[34,150,151],{},"Mobile-ready UX."," Click-to-call and short forms for emergency and residential leads. Field and homeowner traffic is phone-first; the UI treats that as default, not an afterthought.",[15,154,155],{},"Same discipline as other Puget Sound redesigns: keep brand equity and search structure, fix the experience underneath.",[10,157,62],{"id":61},[15,159,160],{},"Local intent drives the IA. Service pages align to Puget Sound search: residential electrician, generators, EV chargers, and related phrases, with clear headings and internal links between service lines.",[15,162,163],{},"Crawlable navigation and consistent NAP support local signals. Review proof sits near primary CTAs. The front end is modern and performance-minded: image optimization, clean metadata for social and search previews, room to add service pages without another full rebuild.",[10,165,72],{"id":71},[15,167,168],{},"Visitors can verify who Farmers is, pick a service, and schedule (or call) in a few taps. The content structure is ready to rank for high-intent local searches instead of fighting a flat, underpowered IA. The site finally matches a premier local brand: clear, trustworthy, and built for how Puget Sound customers hire electrical work.",{"title":80,"searchDepth":81,"depth":81,"links":170},[171,172,173,174],{"id":12,"depth":81,"text":13},{"id":26,"depth":81,"text":27},{"id":61,"depth":81,"text":62},{"id":71,"depth":81,"text":72},"cinematic","Farmers Electric homepage with residential electrical hero and service panel","\u002Fimages\u002Fportfolio\u002Ffarmers-electric.jpg",{},3,"\u002Fportfolio\u002Ffarmers-electric",{"title":110,"description":80},"portfolio\u002Ffarmers-electric","Website redesign and local SEO for a third-generation Puget Sound electrician: clearer service pages, conversion-focused CTAs, and search-ready structure.",[100,185,102,186],"Local SEO","Lead Generation","a6WOZWZGhZhzAR-_joJa1BxNZD1N890iup_pt_qejOw",{"id":189,"title":190,"body":191,"client":190,"description":80,"extension":88,"filter":89,"imageAlt":241,"imageUrl":242,"meta":243,"navigation":93,"order":244,"path":245,"seo":246,"stem":247,"summary":248,"tags":249,"type":104,"url":208,"__hash__":253},"portfolio\u002Fportfolio\u002Fkaty-enger.md","Katy Enger",{"type":7,"value":192,"toc":236},[193,195,198,202,213,219,225,231,233],[10,194,13],{"id":12},[15,196,197],{},"Katy Enger needed a modeling portfolio that lets casting and collaborators browse work by mood , Classic (editorial & studio), Lifestyle (on location & active), and Playful (candid energy) , without a heavy CMS or a slow photo dump. The photography is the product. The site had to stay out of the way: fast loads, clear sets, and an obvious next step to view a full gallery or get in touch.",[10,199,201],{"id":200},"build","Build",[15,203,204,205,212],{},"I shipped a focused portfolio at ",[206,207,211],"a",{"href":208,"rel":209},"https:\u002F\u002Fwww.katyenger.com\u002F",[210],"nofollow","katyenger.com"," around three gallery lanes and image-first browsing.",[15,214,215,218],{},[34,216,217],{},"Category hubs."," Classic, Lifestyle, and Playful each open into a full set view so visitors self-select by look instead of scrolling an undifferentiated grid.",[15,220,221,224],{},[34,222,223],{},"Image-first delivery."," Large finals are served through optimized image delivery so gallery browsing stays snappy on mobile and desktop , critical when every page is photography.",[15,226,227,230],{},[34,228,229],{},"Quiet chrome."," Navigation and typography stay minimal so the frames read first. The homepage introduces the three moods and routes into the sets without marketing filler.",[10,232,72],{"id":71},[15,234,235],{},"A clean, bookable modeling portfolio: three clear looks, full-set browsing, and performance that keeps the photography sharp. Casting and collaborators can find the right mood in a few taps.",{"title":80,"searchDepth":81,"depth":81,"links":237},[238,239,240],{"id":12,"depth":81,"text":13},{"id":200,"depth":81,"text":201},{"id":71,"depth":81,"text":72},"Katy Enger portfolio homepage with Modeling Portfolio hero and gallery categories","\u002Fimages\u002Fportfolio\u002Fkaty-enger.jpg",{},5,"\u002Fportfolio\u002Fkaty-enger",{"title":190,"description":80},"portfolio\u002Fkaty-enger","Modeling portfolio site for Katy Enger: curated Classic, Lifestyle, and Playful galleries with fast image delivery and a clean booking path.",[250,102,251,252],"Portfolio Site","Performance","Photography","fa2hxA0BP0qGHieqMoqehC320esJlWVYNQs_aTRnmOo",1788841097625]