[{"data":1,"prerenderedAt":250},["ShallowReactive",2],{"portfolio-veristone-capital":3,"portfolio-related-veristone-capital":103},{"id":4,"title":5,"body":6,"client":5,"description":77,"extension":84,"filter":85,"imageAlt":86,"imageUrl":87,"meta":88,"navigation":89,"order":90,"path":91,"seo":92,"stem":93,"summary":94,"tags":95,"type":100,"url":101,"__hash__":102},"portfolio\u002Fportfolio\u002Fveristone-capital.md","Veristone Capital",{"type":7,"value":8,"toc":76},"minimark",[9,14,18,21,24,28,31,38,44,50,56,60,63,66,70,73],[10,11,13],"h2",{"id":12},"challenge","Challenge",[15,16,17],"p",{},"Veristone Capital funds real estate from foundation to finish with in-house valuation and underwriting. Speed and credibility are the product. The prior digital presence did not communicate either, and it did not give loan programs, resources, or events a clear home for organic search.",[15,19,20],{},"Builders and investors landing on the site needed to understand the offer quickly, find the right program path, and convert: Start Now \u002F Get Started, contact, or phone. Instead, program content, thought leadership, and events were under-structured for SEO growth and for a premium private capital brand.",[15,22,23],{},"This was positioning, information architecture, and conversion hierarchy work, not a logo exercise.",[10,25,27],{"id":26},"redesign","Redesign",[15,29,30],{},"I designed a premium, PNW-forward marketing site built around how capital buyers evaluate a lender online.",[15,32,33,37],{},[34,35,36],"strong",{},"Positioning."," \"From Foundation to Finish\" is the core value prop, backed by process and timeline messaging so the claim is not empty slogan work.",[15,39,40,43],{},[34,41,42],{},"Conversion hierarchy."," Start Now \u002F Get Started as primary actions. Contact Us and phone stay available so prospects who prefer a direct line are not forced through a single funnel shape.",[15,45,46,49],{},[34,47,48],{},"Content IA."," Loan Programs, About, Resource Center, and Events are first-class sections. Programs can rank and expand without bolting PDFs onto a thin brochure. Resources and events support ongoing organic growth instead of living as orphan pages.",[15,51,52,55],{},[34,53,54],{},"Brand system."," Cinematic hero photography with the Veristone mark as a strong graphic moment. Premium without cold: Pacific Northwest capital, not generic fintech purple gradients.",[10,57,59],{"id":58},"seo-and-technical-foundation","SEO and technical foundation",[15,61,62],{},"Information architecture maps to search demand: loan programs, process, about, resources. Title and meta patterns plus H1–H2 structure support program and resource pages as they grow. Internal links from homepage CTAs push into high-intent program content so conversion paths and crawl paths reinforce each other.",[15,64,65],{},"Performance-conscious layout and share-ready Open Graph images support campaigns and LinkedIn without a separate \"export for social\" project every time. The stack approach is the same modern marketing-site pattern I use elsewhere: maintainable front end, clean metadata, structure that accepts new programs without a rebuild.",[10,67,69],{"id":68},"result","Result",[15,71,72],{},"Prospects understand the offer in one scroll. Conversion paths are obvious. The site is structured so new programs and resources can rank without another full redesign.",[15,74,75],{},"A polished capital brand online: clear offer, clear next step, SEO foundation that matches how Veristone actually sells.",{"title":77,"searchDepth":78,"depth":78,"links":79},"",2,[80,81,82,83],{"id":12,"depth":78,"text":13},{"id":26,"depth":78,"text":27},{"id":58,"depth":78,"text":59},{"id":68,"depth":78,"text":69},"md","cinematic","Veristone Capital homepage with modern home hero and green brand mark overlay","\u002Fimages\u002Fportfolio\u002Fveristone-capital.jpg",{},true,4,"\u002Fportfolio\u002Fveristone-capital",{"title":5,"description":77},"portfolio\u002Fveristone-capital","Brand website redesign and SEO foundation for a private capital firm: premium positioning, loan-program structure, and conversion paths for builders and investors.",[96,97,98,99],"Website Redesign","SEO","Web Design","Brand Site","client",null,"iinHrKq1zD5oAUeNwa0J9Z_fzhQ-bM1xEoJj-1qY7qg",[104,183],{"id":105,"title":106,"body":107,"client":106,"description":77,"extension":84,"filter":85,"imageAlt":171,"imageUrl":172,"meta":173,"navigation":89,"order":174,"path":175,"seo":176,"stem":177,"summary":178,"tags":179,"type":100,"url":101,"__hash__":182},"portfolio\u002Fportfolio\u002Ffarmers-electric.md","Farmers Electric",{"type":7,"value":108,"toc":165},[109,111,114,117,120,122,125,131,137,143,149,152,154,157,160,162],[10,110,13],{"id":12},[15,112,113],{},"Farmers Electric is a nearly 70-year-old, full-service electrician serving Puget Sound: residential, commercial, generators, EV chargers, lighting, and fire & security. Est. 1956, family-owned, third generation. The authority is real. The old website did not show it.",[15,115,116],{},"Homeowners and facility managers could not easily find the right service line or book a job. Service pages were hard to scan. Trust signals (rating, emergency availability, longevity) were not where decision-makers look. On mobile, the path from \"I need an electrician\" to a call or schedule action was longer than a trade brand that lives on local leads can afford.",[15,118,119],{},"This was a redesign and local SEO problem, not a brand invention problem. The company already had the reputation. The site needed to stop getting in the way.",[10,121,27],{"id":26},[15,123,124],{},"I rebuilt the site around how people hire an electrician here, not a generic contractor template.",[15,126,127,130],{},[34,128,129],{},"Conversion-first hero."," Schedule Service sits above the fold. A \"What We Do\" panel routes into each service line so visitors self-select instead of hunting a flat page dump.",[15,132,133,136],{},[34,134,135],{},"Service architecture."," Dedicated paths for electrical, generators, fire & security, and design-build. Each line gets room for intent-specific copy and CTAs instead of one undifferentiated services blob.",[15,138,139,142],{},[34,140,141],{},"Trust on contact."," Google rating, 24\u002F7 emergency call, and Est. 1956 \u002F family-owned cues live in the chrome near the actions that matter. If you are calling for an outage at night, you should not have to scroll for proof.",[15,144,145,148],{},[34,146,147],{},"Mobile-ready UX."," Click-to-call and short forms for emergency and residential leads. Field and homeowner traffic is phone-first; the UI treats that as default, not an afterthought.",[15,150,151],{},"Same discipline as other Puget Sound redesigns: keep brand equity and search structure, fix the experience underneath.",[10,153,59],{"id":58},[15,155,156],{},"Local intent drives the IA. Service pages align to Puget Sound search: residential electrician, generators, EV chargers, and related phrases, with clear headings and internal links between service lines.",[15,158,159],{},"Crawlable navigation and consistent NAP support local signals. Review proof sits near primary CTAs. The front end is modern and performance-minded: image optimization, clean metadata for social and search previews, room to add service pages without another full rebuild.",[10,161,69],{"id":68},[15,163,164],{},"Visitors can verify who Farmers is, pick a service, and schedule (or call) in a few taps. The content structure is ready to rank for high-intent local searches instead of fighting a flat, underpowered IA. The site finally matches a premier local brand: clear, trustworthy, and built for how Puget Sound customers hire electrical work.",{"title":77,"searchDepth":78,"depth":78,"links":166},[167,168,169,170],{"id":12,"depth":78,"text":13},{"id":26,"depth":78,"text":27},{"id":58,"depth":78,"text":59},{"id":68,"depth":78,"text":69},"Farmers Electric homepage with residential electrical hero and service panel","\u002Fimages\u002Fportfolio\u002Ffarmers-electric.jpg",{},3,"\u002Fportfolio\u002Ffarmers-electric",{"title":106,"description":77},"portfolio\u002Ffarmers-electric","Website redesign and local SEO for a third-generation Puget Sound electrician: clearer service pages, conversion-focused CTAs, and search-ready structure.",[96,180,98,181],"Local SEO","Lead Generation","a6WOZWZGhZhzAR-_joJa1BxNZD1N890iup_pt_qejOw",{"id":184,"title":185,"body":186,"client":185,"description":77,"extension":84,"filter":236,"imageAlt":237,"imageUrl":238,"meta":239,"navigation":89,"order":240,"path":241,"seo":242,"stem":243,"summary":244,"tags":245,"type":100,"url":203,"__hash__":249},"portfolio\u002Fportfolio\u002Fkaty-enger.md","Katy Enger",{"type":7,"value":187,"toc":231},[188,190,193,197,208,214,220,226,228],[10,189,13],{"id":12},[15,191,192],{},"Katy Enger needed a modeling portfolio that lets casting and collaborators browse work by mood , Classic (editorial & studio), Lifestyle (on location & active), and Playful (candid energy) , without a heavy CMS or a slow photo dump. The photography is the product. The site had to stay out of the way: fast loads, clear sets, and an obvious next step to view a full gallery or get in touch.",[10,194,196],{"id":195},"build","Build",[15,198,199,200,207],{},"I shipped a focused portfolio at ",[201,202,206],"a",{"href":203,"rel":204},"https:\u002F\u002Fwww.katyenger.com\u002F",[205],"nofollow","katyenger.com"," around three gallery lanes and image-first browsing.",[15,209,210,213],{},[34,211,212],{},"Category hubs."," Classic, Lifestyle, and Playful each open into a full set view so visitors self-select by look instead of scrolling an undifferentiated grid.",[15,215,216,219],{},[34,217,218],{},"Image-first delivery."," Large finals are served through optimized image delivery so gallery browsing stays snappy on mobile and desktop , critical when every page is photography.",[15,221,222,225],{},[34,223,224],{},"Quiet chrome."," Navigation and typography stay minimal so the frames read first. The homepage introduces the three moods and routes into the sets without marketing filler.",[10,227,69],{"id":68},[15,229,230],{},"A clean, bookable modeling portfolio: three clear looks, full-set browsing, and performance that keeps the photography sharp. Casting and collaborators can find the right mood in a few taps.",{"title":77,"searchDepth":78,"depth":78,"links":232},[233,234,235],{"id":12,"depth":78,"text":13},{"id":195,"depth":78,"text":196},{"id":68,"depth":78,"text":69},"product","Katy Enger portfolio homepage with Modeling Portfolio hero and gallery categories","\u002Fimages\u002Fportfolio\u002Fkaty-enger.jpg",{},5,"\u002Fportfolio\u002Fkaty-enger",{"title":185,"description":77},"portfolio\u002Fkaty-enger","Modeling portfolio site for Katy Enger: curated Classic, Lifestyle, and Playful galleries with fast image delivery and a clean booking path.",[246,98,247,248],"Portfolio Site","Performance","Photography","fa2hxA0BP0qGHieqMoqehC320esJlWVYNQs_aTRnmOo",1788841097625]